Monday, June 16, 2008

Self-customising our Invitation Cards, Guest Book & Signages

We had never been too keen on the usual mass-produced wedding invitation cards that were buried in glitter and canned greetings. Admittedly, there were some rare ones that came close to what we had in mind, but most of these were beyond the reach of our meagre budget.

Therefore, we decided to create the designs for our invitation cards by ourselves! Being the one with some working knowledge of graphic editing software, I was tasked/assigned/ordered/threatened to create a design that was both aesthetically pleasing and free-of-charge.

It was not an easy task. The design had to be striking yet not gaudy, simple yet not dull, and focused yet not terse. Nevertheless, over the span of a few late nights, I managed to churn out a few initial concepts. All of which were duly rejected by Phebe.

Having exhausted almost all of my creative juices, we turned to the internet for inspiration. On a website selling wedding invitation cards, we found a floral pattern that was quite relevant to our garden-themed wedding. This formed the basis of our card design.

Based on the idea of a floral pattern, I created a design that incorporated the silhouettes of various flowers in movement for the cover. Even then, the design went through several rounds of modification before we agreed on the right mix of flowers and colours.

Not content to stop at merely invitation cards, Phebe suggested that we extend the design concept to the guest book and signages. This process was relatively easier since I merely had to adapt the original design to different specifications.

Printing of the invitation cards was outsourced to a printer whom I had worked with regularly. The first print was a disaster. Upon receiving the cards, I had happily passed them on to Phebe without really checking. As it turned out, the cards were not cut to the specified size and could not fit into our envelopes!

She was understandably angry, and I quickly scurried to call the printer to demand for a reprint. This time round, I made sure the printer paid extra attention to the specifications. Unfortunately, somehow things went wrong again. This time, the size was right, but the folding of the cards was not properly done, resulting in edges that were not aligned.

By now, the printer would be incurring a loss on this job, but I think he understood very keenly that the wrath of a woman could hurt much more than losing a couple of dollars. The second reprint was hastily arranged, and finally, the cards were delivered just the way we wanted them.

The cards were delivered just in time for us to send them out. If we had started the whole process of a little later, we would never have been able to give our family and friends about a month’s advance notice of our wedding solemnisation.

The 2 signages:


Our Guest Book:


-Melvin

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